Search Engine Optimization (SEO) What is Search Engine Optimization?

Search Engine Optimization (SEO) What is Search Engine Optimization

Search stands for Search Engine Optimization. SEO is all about optimizing a website and blog site for search engine. SEO is a technique for.

• designing and devleloping a website to rank well engine results.
• improving the volume and quality of traffic to website from search engines.
• marketing by understanding how search algorithms work, and human visitors might search.

Search Engine Optimization is a subset of search engine marketing. SEO is also referred as SEO copyright, because most the techniques that are used to promote sites in search engines, deal text.

If  you plan to do some basic SEO, it is essential that understand how search engines work.

How Search Engine Works?

Search engine perform several activities in order to deliver search results.

• Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called  a crawler of a spider (or Googlebot, in case of Google)
• Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing identifying the words and expressions that best describe the page and assigning the page to particular keywords.
• Processing - When a search request comes, the search engine processes it, i,e. it compares the search string in the search request with the indexed pages in the database.
• Calculating  Relevancy - It is likely that more than one page contains te search string, so search engine start calculating the relevancy of each of the pages in its index to the search string.
• Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically it is nothing more than simply displaying them in the browser.

Search engine such as Google and Yahoo! often update their relevancy algorithm dozens of times per month, When uou see changes in your ranking it is due to an algorithmic shift or something else outside of our control.
Although the basic principle of operation of all search engine is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

What is SEO Copyright?

Search engine optimization copyright is the technique of writing viewable text on a web page in such a way that it well for surfer, and also targets specific search terms. ITS purpose is to rank highly in the search for the targeted search terms.

Along with viewable text, Search engine optimization copyright usually optimizes other on-page elements for the targeted search terms.These include the title, Description, Keywords tags, headings, and alternative text.

The idea behind SEO copy writhing is that search engine wnat genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.

What is Search Engine Rank?

When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If search engine is putting your web page on the first position, then your web  page rank be number 1 and will be assumed as the page with the highest rank.

Search engine optimization is the process of designing and developing a website to attain a high rank in search engine results.

What is On-Page and Off-Page- Search engine optimization?

Conceptually, there are two ways of optimization:

• On-page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
• Off-page-SEO - It includes link building, increasing link popularity by submitting open directories, search engine, link exchange, etc.